Bigger Better Twitter?

Adapted from "Twitter Shifts the Car from Neutral into Drive" via Micro Persuasion.

Twitter:

“Today, we’re introducing a new, re-engineered Twitter.com that provides an easier, faster, and richer experience.”

MP says ::: This is a smart move. It helps them on two fronts: bringing in more brand marketers and newbies.

Twitter had been stuck. They are growing significantly for sure – but all of it is coming off a small base of active users.

The redesign gives marketers more flexibility in design and newbies a reason to stay longer. This – over time – will turn them from passive users into more active ones that tweet.

It’s what they had to do get out of neutral gear.

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