Ever wonder how advertisers try to figure out how to appeal to mommiebloggers like us? Here's a clue:
So, that's how they think about us!
Unlike traditional advertising and promotions, which offer myriad ways to reach the consumer, the online space is on hyper-drive. Low barriers to entry and tech-savvy citizens across the globe offer up new marketing tactics on a daily (perhaps hourly) basis.
And that target Alpha Mom gets savvier and savvier, one day focusing her energy on original content, the next on product reviews. She's setting up a Facebook page, becoming a regular player on game sites, recording podcasts and setting up her own YouTube channel. And, in the meantime, new social media moms pour into the blogosphere and social media space.