In a Fortune magazine cover story written by Jessi Hempe, the company’s history is tracked through its many, short-lived CEOs: “Trouble@Twitter”paints a grim picture of the Twitter leadership as lacking a unifying vision. It says the company is floundering as new users drop off.

The article exposes Twitter's lack of revenues, its management discord, its relatively small user-base, and its refusal to accept huge multi-billion dollar offers from media players like Google and Facebook.

“What took so long for somebody to write the article that says we are falling apart?” Twitter co-founder Biz Stone wrote Thursday in a blog post. “The normal press cycle is to put a company on a pedestal and then knock it down. It’s much more interesting that way.”

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